The challenges now facing the coffee sector are unprecedented. The small producers that grow our coffee face sustained low prices, constantly shifting weather patterns, and a long road to recovery from the epidemic of coffee leaf rust that struck a few years ago. By strategically supporting the coffee enterprises working with these small producers, we can empower local businesses to channel much-needed resources and information to vulnerable farmers.
Over a three-year period, Root Capital will partner with the United States Agency for International Development (USAID) and Keurig Green Mountain to bring lending and training to 120 coffee enterprises in Colombia, Honduras, Indonesia, Peru, Rwanda, and Uganda. We aim to position these businesses to effectively and independently compete in the global marketplace, thereby improving the lives and livelihoods of the combined 90,000 smallholder farmers served by the project and the roughly 500,000 household members who depend upon their success. By promoting the competitiveness of coffee enterprises, the Partnership for Sustainable Coffee will enable inclusive, agriculture-led economic growth and increased resilience of the coffee value chain as a whole.
Check out this infographic to learn how it works: